There are many reasons why businesses and local brands are pushing for the use of promotional merchandise.
While digital advertisements have been the central focus in the past decade, there is no substitute for real tangible items that highlight the business to community members.
This is an opportunity to look at the incentives behind the merchandise project and detail the benefits for this commercial option.
Boosts Sales & Revenue
One of the key drivers behind the use of promotional merchandise for a business will be simply to improve the bottom line of the enterprise. So long as the development of the products are sound and the items are enticing as a sales proposition, then customers will be happy to pay good money for the collections in-person or online. Outlets need to look at a number of avenues to improve their viability and to sell more stock, even if that stock is not part and parcel of what they provide as a retailer or a service provider. By using these packages, companies have another tool at their disposal to increase revenue.
Residual Brand Visibility
The good news about promotional merchandise is that it lasts the distance. Unlike billboards, digital ads, newspaper spots and other marketing ploys that are sent out into the community and disappear, these endeavours become ongoing billboards that last for years. From hats and t-shirts to keyrings, glasses, jumpers, drink bottles, stationery and other components of this nature, it is a message that often sustains while circulating amongst other participants in the area.
Customised Merchandise Options
The options are really endless when it comes to what constitutes promotional merchandise. Mugs, balloons, rings, summer and winter clothing apparel, shopping bags, pens, cups, towels, yoga mats and toys, there is a wide array of options that clients can use in these settings. The key for companies is to identify designers and developers who have the resources to match these requirements and bypass cheap outlets who won’t be able to deliver the type of quality or versatility that customers demand with shapes, sizes and colour schemes.
Highlighting Special Events & Sales
The very nature of promotional merchandise is to run a specific promotion, something that might be out of the ordinary for the business as an incentive to drive more sales. From discounts and loyalty schemes to two-for-one deals and packaged options, this type of marketing is a way to drive that point home. Engagement in a very tactile and tangible fashion will be worthwhile for enterprises that need to make gains in the market.
Fitting Staff With Merchandise
A clever way that businesses will leverage promotional merchandise is to fit staff with the product. Especially when it comes to collections like t-shirts and hats that are visible and easy to use, it can become a part of the corporate culture while emphasising the promotional venture that is on display. Rather than sticking to a bland and generic uniform, this is a ploy that works for many brands.
Improving Community Reception
This type of corporate merchandise can backfire in the community if the project is executed poorly. However, sound planning will only help with the community reception of the brand. Shoppers love collections that are fun, accessible and look the part. This applies to adults just as it does for children with toy assortments. If there is a need to make the organisation more approachable and cutting edge, this is a sensible move to make.
There are hundreds of ways to promote a brand, but the use of promotional merchandise adds another dimension to the business. By connecting with suppliers and investigating their package options, it will be easy to identify a designer who can fit the program with the budget and the commercial objectives.